Part of the consumer media landscape in London for many years, working on formats ranging from daily newspapers to busy weeklies to glossy monthlies. During this time he has covered multiple disciplines - hard news, celebrity, homes, interiors, gardens, TV, food, diet, real lives, health and travel.

He left Hearst's Reveal magazine at its peak, after posting successive huge circulation gains to take time out and become the principal carer for his mother, who had dementia. During this ‘quiet period’ he founded, marketed, scaled and sold an award-winning eco farm and brewery (and built a farmhouse which was featured as an episode of Grand Designs). Kevin McCloud loved it! As a former food brand founder with links to breweries, pubs, delis, restaurants, producers and Michelin-starred chefs, he knows what it’s like to be on the frontline as a ‘client’ and can empathise and speak from experience.

Now back in the media as a part-time advisor to an agency that leads media relations and marcomms for selected technology, retail, healthcare and energy clients across Europe and North America.

Previous positions include: Editor - Reveal, Celebrity Director - Cosmopolitan, Deputy Editor – Closer, Associate Editor - Prima, Associate Editor - Ideal Home, Deputy Picture Editor - Mail on Sunday, Associate Editor- Now, Assistant Editor - Here!, Picture Editor - best, UK Editor for the German titles – Elle, Bunte, Freizeit Revue, Elle Deco and daily newspaper Super.

Little known facts about Michael ...

Once stolen from inside Marks and Spencer as a baby. On childhood camping trips his older brother would claim that any rustling in the bushes or the sound of footsteps was the child snatcher coming back to get him. Has been to Dollywood three times and is a huge tortoise fan. He even let Katie Price once kiss one of them.

From Beer to Beyonce – and everything in between