WHO WE ARE ...

A coterie of seasoned editorial professionals with a combined century (plus!) of experience at media titans such as Hearst, Bauer, Associated Newspapers and News UK. We’ve been on the receiving end of millions of pitches and have commissioned/generated countless articles. So we know the PR challenges in grabbing both journalist and reader attention only too well.

Our team reflects both breadth and depth of experience across the media, but we can call on other specialist editors if additional expertise is required. If we don't know the answer, we know someone who will.

WHAT WE DO ...

We provide inspiring insight through an editorial lens  ... stress-testing pitches and releases, idea generation, team mentoring, editorialising of products and ideas and strategic advice on what to pitch, to whom and when.  But we don't muddy the waters by getting involved in physically pitching to journalists.

We provide the extra fire power when you need it.

HOW WE DO IT ...
By using our skill and experience as editors we can help you ensure your message resonates with your intended audiences.

Whilst they are no guarantee of coverage, our high level contacts at a host of top selling magazines and newspapers mean we can help you optimise your approach.

We operate on either project-based, day-rate or part-time commission bases. Either as a light touch sounding board, as fresh pairs of eyes or as more in-depth analysts.

Our collective is based on mutual respect and making work fun - happy people get more done!